Digital Campaign Specialist

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

As a Digital Campaign Specialist, you will play a key role in coordinating and executing digital campaigns across various channels. You will be responsible for the end-to-end project management of campaigns, from initial planning and execution to performance tracking and optimization. The Digital Campaign Specialist is responsible for supporting Roche affiliates and/or business team, and collaborating with cross-functional teams to ensure that local and global campaigns are aligned with strategic objectives and effectively engage target audiences. Your expertise in digital marketing tools will be essential in driving campaign success and delivering impactful results.

• Develop and manage marketing materials in collaboration with global marketing teams, product management, agencies, and stakeholders.
• Provide hands-on project management ensuring priorities and timelines are met.
• Coordinate the creation, approval, and communication of marketing assets.
• Support campaign testing, evaluate campaign materials, and participate in concept development and post-campaign analysis.

• Gather and incorporate stakeholder feedback, revising campaign content requests as needed.
• Facilitate seamless communication between global and local teams to maintain consistent messaging.
• Work closely with the global brand engagement team on developing and reusing content plans.

• Collaborate with the Global Marketing Manager on campaign creatives.
• Manage and guide creative agencies, designers, and copywriters from brief to delivery.

• Oversee assets using corporate content management systems, ensuring proper uploading, storage, tagging, and archiving for easy global access and reuse.
• Manage the approval workflow for assets, ensuring compliance with corporate standards.
• Be the main point of contact for localization queries, ensuring assets readiness and smooth processes.

• Education: Bachelors degree in Marketing, Communications, Business, or a related field.
• Experience: Minimum of 3 years in content production, project management, or digital campaign management, focusing on coordinating digital marketing initiatives across multiple channels.
• Knowledge: Solid understanding of digital marketing principles, content creation, and campaign management. Familiarity with the Life Science industry and key compliance and regulatory concepts is a plus.
• Skills: Strong organizational and multitasking abilities with a proven track record of handling multiple projects simultaneously. Excellent communication and interpersonal skills, experience facilitating collaboration between global and local teams. Proficiency in project management tools and software, with a willingness to learn new systems. Fluency in English.
• Stakeholder Management: Experience in stakeholder management and incorporating feedback into content strategies.

Ready to take your digital marketing expertise to the next level? Apply now and join us in our mission to create engaging and successful digital campaigns!

Relocation benefits are not available for this job posting.

A healthier future drives us to innovate. Together, more than 100000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future, together.

Roche is an Equal Opportunity Employer.

Information :

• Company : Roche
• Position : Digital Campaign Specialist
• Location : San José, Provincia de San José
• Country : CR