Trade Marketing Manager
Job Description Are You Ready to Make It Happen at Mondelēz International? Join our Mission to Lead the Future of Snacking. Make It With Pride. You provide compelling insights and engage with customers and key account teams. You identify and track category opportunities that support growth or defend risk and apply your insights for category, shopper, and consumer metrics when analyzing and translating data sources. How you will contribute You will:
- Responsible for the development and execution of selling programs related to their assigned Categorys innovation, distribution, merchandising, and promotional plans
- Key linkage between the Customer Business Teams (CBTs) and the Category Innovation, Marketing and Equity teams to ensure that our strategies and tactics are aligned to the needs of our Customers
- Responsible for building category and customer plans for the assigned Category, working collaboratively with Category teams, Insights, and Customer Business Teams (CBTs)
- Be seen as the Category expert internally and create compelling, actionable & measurable category plans
- Provide thought leadership internally & externally around brand & category initiatives (promotional strategy / budget planning)
- Leading delivery of category dashboard / fundamentals and recommending corrective actions to ensure targets are met
- Ongoing assessment of critical baseline volume opportunities / risks and lead initiatives to optimize category performance
- Category development, key accounts and market insight analysis and delivering growth through category leadership
- Having a future-focused mindset, demonstrating curiosity about industry trends, digital solutions and innovation for consumers and translating opportunities into business plans
- Delivering strategic plans, measuring and monitoring results, and making recommendations to achieve growth targets
- Influence stakeholders and interacting effectively with others, with the courage and resilience to hold an alternative point of view
- Analytical skills and business acumen
- Proven experience in the fast-moving consumer goods field is a distinct advantage
- Planificar, implementar y evaluar las actividades de trade marketing.
- Análisis de datos de mercado, información sobre los consumidores y tendencias de la competencia para identificar oportunidades y amenazas para la región.
- Crear y ejecutar campañas y promociones de trade marketing para aumentar el conocimiento de la marca, la visibilidad y las ventas en la región.
- Profesional en Ingeniería industrial, administración o carreras similares
- Comprensión del comportamiento de los compradores, la dinámica de los canales, los términos comerciales y las técnicas de comercialización.
- Experiencia en ventas, marketing o trade marketing
Information :
- Company : Mondelēz International
- Position : Trade Marketing Manager
- Location : San José, Provincia de San José
- Country : CR
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Post Date : 2025-05-05 | Expired Date : 2025-06-04